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TET HOLIDAY 2023 | SAIGON TECHNOLOGY

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ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
Tết holiday 2023

As part of the annual series of events of Saigon Technology Company, Tet 2023 is an important occasion to create cohesion among company members. Into the bustling Tet atmosphere, this event chose the theme "Tết tới ta mới" (NEW YEAR - BETTER US) with the style of the old Saigon New Year combined with modern technology elements in a witty way.
The key visual built the scene of the old Saigon street corner, Vietnamese-style shops, signs and familiar Tet activities, lion dance, writing, girls in ao dai going to Tet markets, and children jumping around. In addition, there are small details related to technology, programming languages, modern electronic devices, etc., creating a characteristic and closeness to the company.

Company: SAIGON TECHNOLOGY
Key Visual, Illustration: Thu Trang
Main responsibility: Thu Trang
Graphic Design Team: Thu Trang, Kym Nguyễn, Nguyễn Hoàng Khang, Trần Anh Phương​​​​​​​
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
Idea and process illustration

The main illustration is built from the careful study and observation of the characteristics of the atmosphere of the old Tet in Saigon. I build a clear mood board that defines the dominant style to ensure consistent images, lines, and colors.
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
MERCHANDISE

We adapted the key visual for print such as gift boxes, lucky envelopes, posters, backdrop, and digital design for social media, the internal email, and the year-end party event.
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
ILLUSTRATION Tet Holiday Lunar New Year tet traditional illustration saigon Event key visual graphic design marketing
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TET HOLIDAY 2023 | SAIGON TECHNOLOGY
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